On July 13, 2010 ExactTarget came out with a report detailing trends regarding Facebook and Twitter. The report found “nearly 40% of consumers (are) turning to Facebook and Twitter to supplement the news, information or deals they receive via e-mail marketing, reports RV Business.com.

Other key findings of the report include:

* In excess of 90% of shoppers that are fans of or ‘like’ a minimum of 1 brand on Facebook are also receiving a minimum of one permission-based advertising based email each day.

* In excess of 75% of shoppers that ‘follow’ a brand on Twitter also are signed up for a minimum of one brand’s advertising marketing via email.

* About half of people who are interacting with brands on Twitter are doing so without having a Twitter account.

* 45% of mommies with kids residing in the home say they are ‘deal seekers’ and have become fans of ten brands on Facebook, follow ten companies on Twitter and get about fourteen permission-based advertising emails every day.

* 33% of consumers identify themselves as Info Seekers, influenced most heavily by product reviews and other forms of user-generated content.

* For those under 25, about 28% say they are ‘social butterflies,’ which means they friend more brands on Facebook than other users, however they are still more willing to purchase from companies that send permission-based emails.

For companies and advertisers trying to break into this coveted market, this is all good news. RV dealers and RV enthusiasts can find everything they are looking for in the realm of their favorite social media space. This report stresses the need for advertisers and companies to invest their advertising dollars on social media ventures. This is one of the most powerful places to interact with consumers and receive immediate feedback.

The good news for RV dealers and manufacturers advertising on-line is their consumer base is becoming receptive to on-line marketing. Some users are choosing to accept marketing emails from RV companies they have personally selected or ‘friended’. RV dealers that use Facebook and Twitter posts to attempt to promote their businesses in dry, uncreative ways are going to find their efforts falling flat. However, those that offer exclusive deals and offers to their select followers are giving people a reason to friend them or re-tweet information.

Being current with what’s going on in the social media world is the only way companies are going to succeed. From RV dealers to Soft Drink companies, there’s a market for everyone. The only thing left to do is to figure out how to tap into it.

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