July shipments of RVs and Motorhomes followed the trend of increased sales throughout 2010, according to the Recreational Vehicle Industry Association (RVIA). Their report showed that manufacturers moved 19,800 RVs and related vehicles over the course of the month. This amount was close to twice as many as were sold last year during the same month. So far in 2010 over 256,000 units have been shipped.

While July’s shipments were approximately 26% lower than June’s, this trend is normal as dealers are beginning to make room for 2011 models. Staying on trend, towable RVs were by far the most in-demand model. Some of the popularity is due to newer, lighter-weight models that can be towed behind midsize vehicles and SUVs. The convenience of these travel trailers has opened up the market to a wider buying audience.

RVIA’s report that was published by RV Business, broke down sales for July in the RV Industry:

* Travel Trailers – 12,600 (+48%); 2010 total: 94,100 (+79% YTD)

* Fifth-Wheels – 4,000 (+48%); 2010 total: 34,100 (+89%)

* Folding Camping Trailers – 1,100 (-15%); 2010 total: 10,500 (+31%)

* Truck Campers – 200 (+100%); 2010 total: 1,700 (+54%)

* Class A – 1,000 (+150%); 2010 total: 7,500 (+188%)

* Class B – 100 (0%); 2010 total: 1,000 (+67%)

* Class C – 800 (+100%); 2010 total: 6,900 (+109%)

From the beginning of the year, sales have continued to increase throughout the RV industry. The recession is not over, however, there has been a movement of people purchasing big-ticket items. While numbers don’t match those of years like 2005, they are a positive sign all around.

In fact, all indicators show that 2011 will continue the trend of RV sales growth. As long as consumer confidence doesn’t wane towards the economy, there is no reason RV dealers can’t continue to reach new consumers and those that are looking to trade in older model RVs.

Another factor for the rise in awareness of the RV industry was due to the RV Industry’s Centennial Year Celebrations. For over 100 years, Americans have been celebrating their freedom by heading out on the road in a recreational vehicle or motor home. As well, GoRVing.com invested a significant amount of money into their Ambassadors of Affordability, a selection of cute critters that were seen on ads across the country during NASCAR and the Olympics.

If trends continue as forecasted, the country should see a continued expansion of RV sales forces, dealerships and manufacturers. RV enthusiasts are feeling more confident in the economy and investing in travel and recreation once again.

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